Obviously, being an educational organization, I emphasize the importance of your training, education and certifications.
However, you know that after earning your certifications and degrees, you must market and manage your business and career successfully. Remember, if you are an employee or contractor at a club, you still must market yourself. You need to stand out. You must be the obvious choice.
When you manage your business properly, you save time, money, effort, aggravation and frustration. Better management also allows for improved customer service, better work efficiency and happier clients. In return, these happy clients will stay with you longer, and refer more people to you. Everyone wins!