Effective Marketing & Management For Your Fitness Business

Obviously, being an educational organization, I emphasize the importance of your training, education and certifications.

However, you know that after earning your certifications and degrees, you must market and manage your business and career successfully.  Remember, if you are an employee or contractor at a club, you still must market yourself. You need to stand out. You must be the obvious choice.

When you manage your business properly, you save time, money, effort, aggravation and frustration.  Better management also allows for improved customer service, better work efficiency and happier clients. In return, these happy clients will stay with you longer, and refer more people to you. Everyone wins!

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The 8th Habit: How To Use It To Grow Your Fitness & Coaching Business

Hey, I hope you are doing well!

Today’s post is life changing (at least it was for me)….. I’m hoping the same for you!

If you’ve followed my work for any length of time, you know I read a lot (actually most are now audiobooks).  I’ve read (listened to) over 400 books on fitness, personal development, finance, leadership, management, technology, marketing, positive psychology, business, neuroscience and a wide array of other esoteric topics including nanotechnology and astrophysics. Ok, I’m a nerd!

One of my favorite books of all time is The 8th Habit by Steven Covey.

It changed the course of my business and life.

First, let’s recap his preceding epic work:

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Why I Added Isagenix to My Business Model (and why I am recommending you do, too)

I’ll be brief and to the point. After 20+ years in the fitness, nutrition and personal development fields,
I have learned what makes me happy, and what makes sense from a business perspective.1. I’ve learned that leveraging time, money and effort is what allows you design your life and business so you can best serve others.2. I’ve learned to only work with top companies, products and people. Anything else can lead to frustration and lagging results.

TEDmed | Making Disease Prevention Popular and Profitable

I was recently given a great honor. I was asked to be on an expert video panel for TEDmed.

If you are new to TED, here is the short version…. TED, TEDx, TEDactive, TEDyouth, TEDglobal and TEDmed consist of global live events, an active online community and global initiatives to enhance the world through Technology, Education, Design – TED.

One of my goals for 2012 was to work with TED.  It came true. Next time it will be on a live stage. Other speakers/experts who have spoken at TED or who have contributed to videos such as those below include: Tony Robbins, Tim Ferris, Al Gore, Bill Gates, JJ Abrams, Regina M. Benjamin, MD (Surgeon General of the United States) and many other luminaries.

Our panel of leading experts was asked to help solve this challenge:
America spends $2 trillion a year on healthcare — mostly treating people after they become sick. How can we unlock prevention as a trillion-dollar business in America so we spend less on “sick care” and get Americans to “buy” healthy lifestyles?

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