Concrete Loyalty: 4 Ways to Make Your Fitness and Coaching Clients Love You …Forever
One of the greatest challenges that we face in the fitness and coaching business is client retention, and this is largely the case because our clients’ needs will often change from season to season. It’s also one of the primary reasons why we often find ourselves with a reduced number of session bookings and gym memberships in the middle and end of the summer months.
However, let’s not forget that this is the an issue, which just about any business (whether or not we’re talking about the fitness and coaching industries) has to deal with. These days, companies are understanding that it’s time to revitalize the way we think about customer care, because that’s really the biggest issue that differentiates between keeping customers for years or losing them in a matter of weeks.
So here are 4 ways to keep your clients falling in love with your training, coaching or consulting business, so that your off-seasons are busier and your on-seasons provide even more opportunities to grow. [Read more…]