Overcoming Perfectionism: How to take action, execute a plan, and move forward in your coaching business

How to Execute a Plan and Take Action in Your Business in 3 Simple Steps

Have you ever allowed yourself to just get a C?

As a passionate business owner or aspiring coaching entrepreneur, you want the choices you make surrounding your business to be the best. You want to make the right plan, follow the right path, and choose the right actions that will lead you to success and fulfillment. [Read more…]

7 Marketing Copy Secrets to Increase Website Conversions for Gyms Owners and Coaches

You’ve spent a bundle driving traffic to your latest landing page, making sure that it’s perfectly optimized for SEO.

You have a killer design, a strong Call to Action, and some really impressive testimonials.

So why are your conversions so low? Why are people coming to your webpage only to navigate away without making a purchase?

It could be your marketing copy. [Read more…]

7 Ways Fitness Business Owners and Coaches Can Monetize Social Media Marketing

How to Make Money for Your Fitness, Training, Coaching and Consulting Business with Social Media Marketing: A 7-step guide

Have you ever heard of the book Social Media is Bulls#@! by B.J. Mendelson?

If so, you might be familiar with the author’s argument that social media can never replace real world business connections, and that social media marketing isn’t nearly as powerful as some marketing experts would have you believe. [Read more…]

How to Create an Unstoppable Social Media Strategy for Fitness Trainers and Coaches

Using social media, like really any type of marketing, is an art form (and partly a science). It wasn’t long ago that social media marketers were operating on the mindset of…

“Throw enough spaghetti on the wall and something’s gonna’ stick.”

But with the last three years, especially with how much competition that’s saturated news feeds, marketers have been forced to rethink the optimal approach to the social networks. Interestingly enough, we’re all beginning to find that which has always been true: social media marketing is not (nor has ever been) the easy ticket to a guaranteed expanding traffic base. The only real way to make any progress is to craft your own unique strategy that works for your fitness business. Your strategy depends on what you want, how much time and effort you’re willing to put forth, and in figuring out what type/tone/style of content works best for your company. [Read more…]

How to Tell if Your Business Idea Will Be Successful

You’ve just come up with a business idea that would make Apple’s Tim Cook green with envy. It’s fresh, innovative, and bound to instantly triple your income in no time flat.

You create a business plan, secure some financing, and launch your product or service with gusto.

6 months later you’re not only broke, but broken-hearted. Not only was your business idea not successful; it was a huge, undeniable failure.

So what happened? How could a business idea so promising in its beta phase tank so dramatically in the real world? [Read more…]

5 Marketing Automation Mistakes to Avoid in Your Fitness, Personal Training or Coaching Business

Marketing automation is the greatest entrepreneurial invention since sliced bread.

Automation saves small business owners solopreneurs hours of time and thousands of dollars per year. And… yeah…. we trainers and coaches are BUSY!!!

It lets independent fitness, training and coaching entrepreneurs compete with huge firms by giving you the tools you need to get and keep the attention of your audience without having to manually reinvent the wheel every time you send an email. [Read more…]

5 Personality Traits of Top Performers in the Fitness Business

It’s often difficult to know what it takes to become a ‘top performer’ in the fitness business. But, one of the best ways to find success in any industry is to find a person who has found it, and then copy how she or he did it. However, this can often be problematic approach. Why?

Well, for starters, you aren’t that person. You’re you. [Read more…]

Fitness Business Marketing Advice Pat Rigsby & John Spencer Ellis

Fitness Business Marketing and Branding Strategies from Pat Rigsby & John Spencer Ellis. Learn how to stand out in the crowd. Discover how to be prolific and communicate with your audience more effectively. Find out what the top fitness business owners do differently. We also share our favorite picks for productivity and social media apps for fitness pros and personal trainers. You have what it takes to become one of the world’s top experts by two of the industry’s top training and business consultants. [Read more…]

How to Use Digital Storytelling to Grow Your Personal Training, Coaching and Expert Business

3 Powerful Ways to Use Digital Storytelling in Your Marketing

If storytelling is mankind’s oldest art form, then digital storytelling is what connects our past to our technological future.

As the Internet becomes more and more saturated with content each and every day (ok, each and every second), creating marketing materials that resonate with your audience is more important – and more challenging – than ever. Storytelling is exactly how you create your fitness and coaching business empire. [Read more…]

How to Develop a Clear Value Proposition for your Personal Trainer or Coaching Business

Finding a unique value proposition for your business is just jargon-y marketing speak for the answer to this question: “How is your business different from the competition?”

Within the answer to that question lies all of your success.

Without a strong, clearly defined value proposition, the only way you can differentiate yourself is by price. That price may be lower or higher than your competitor’s price, but it’s not enough to build a strong client base and gain customers for life. [Read more…]