Outsourcing Secrets for Fitness & Coaching Pros: What to look for when hiring freelancers online

“Being a good boss means hiring talented people and getting out of their way.”

~ Tina Fey

If you only make one positive change in your business this year, let it be this: start outsourcing more of your tasks to freelancers online. [Read more…]

Network Branding: Why Fitness and Personal Development Businesses That Work Together, Succeed Together

You’re waiting in line for your usual Monday morning cappuccino at the local cafe, and that’s when you see it: a bulletin board covered with the business cards of makeup consultants to dance classes to …ah, yes… other local fitness business.

[Read more…]

FITNESS and COACHING BUSINESS 101 — 5 Ways to Identify a Bad Target Market

Do you ever feel like you’re doing everything right to market yourself as a coach or trainer, but you still can’t get ahead?

If your online presence is sluggish and you’re constantly scrambling for new clients, you might be courting the wrong target market.

Your target market should consist of your ideal customers – the people who’ll happily pay for one-on-one coaching, are actively involved in your classes and courses, and can’t wait to tell their friends about you.

If clients like that seem more fantasy than reality, chances are you’ve been selling to the wrong target market.

Here are 5 ways to tell if the clients at the end of your marketing funnel are a complete mismatch for you and your brand: [Read more…]

On the Road: 3 Essential Fitness and Coaching Business Owner Vacation Survival Tips

My fellow fitness trainers and coaching experts: sooner or later, you are going to need a vacation (and I’d advocate that you take it sooner, rather than later).

For this reason, the best part about the summer is that many of your clients are already going to be taking theirs – which means that, between the end of May and the beginning of September, this will be your ideal window to kick the tires and light the fires.

  • However, one of the biggest problems of taking vacations for really any independent contractor or small business owner is the fact that you’ll be heading for the beach -and leaving your money

making machine home all alone to fend for itself. It’s not uncommon for a fitness trainer to worry about having to put out fires (which is often what dissuades us to take a vacation in the first place). So here’s how to get your wheels off the tarmac for your getaway, while keeping peace of mind that all is STILL well on the fitness business home-front. [Read more…]

Jennie Cwikla Interview: World’s Strongest Woman Competitor and Fitness Expert

World renowned Masters Sports Nutritionist and World’s Strongest Woman Competitor, Jennie Cwikla is the owner of Valkyrie Athletics, which specializes in working with elite level athletes in a multitude of sports to prepare them for peak physical performance. John Spencer Ellis and Jennie discuss diet, women in the fitness industry, success strategies and making the most from your fitness each day. [Read more…]

5 WordPress Plugins That Are Ideal For Fitness, Wellness and Coaching Pros

There really is a special place in my heart for WordPress (FYI…. that’s the backbone of this very blog).

While there are several reasons that this is the case: from the fact that it’s a completely self-owned (and controlled) content management system to how it offers countless unique capabilities for health coaches, gym owners, and all fitness pros alike …I’d have to say that WordPress has maintained its number-one spot in my all-time favorite’s list of web development utilities. And here are a few more reasons as to why…

I Heart WordPress [Read more…]

EVIDENCE of the WUSSIFICATION in our Society and How it Destroys Our Future (CONTROVERSIAL VIDEO DISCUSSION)

Are we becoming WUSSIES? This controversial discussion will give BLUNT perspectives and supporting evidence. I know people will have strong opinions about this topic (and just the title alone). PLEASE watch and listen with an open mind. Be open to concepts being discussed. WATCH ALL of the video so you get THE ENTIRE STORY and learn how it all fits together.

Thanks in advance!


  • Why “not keeping score” in your kids ball game is a HUGE disservice to their mindset and future
  • Why always saying “good job” to kids and adults when “they stunk” at something is killing our society
  • Why owning “sucky performance” is essential to overall success of an individual and a society as a whole
  • Why “entitlement” is often tied to good intentioned, yet crappy parenting
  • Why giving ribbons for every kid who “participates” in an an activity leads to a young adult’s inability to be honest with themselves and self assess to optimal performance in life

[Read more…]

Interview with Mike Gillette: Strongman, World Record Holder, Army Paratrooper, SWAT Commander, Counter-Terrorist Expert & Martial Artist

Interview with Mike Gillette: Strongman, World Record Holder, Army Paratrooper, SWAT Commander, Counter-Terrorist Expert & Martial Artist.

[Read more…]

The Healthy Entrepreneur: 7 healthy habits of balanced, successful entrepreneurs

Achieve Balance Between Life and Work with these 7 Healthy Habits

Marketing millionaire Russell Brunson insists that in order to be successful, you should stop trying to reinvent the wheel. Instead, identify a person or people who are doing exactly what you want to be doing, and follow their path.

This principle is especially true when it comes to healthy habits. There are 7 healthy habits common to successful entrepreneurs, regardless of their industry. Start adopting these habits, and before you know it you’ll be on the same path to success as your business mentors. [Read more…]

How to Become a Speaker and Book Your First Speaking Gig on Fitness, Nutrition & Personal Development Topics

13 Ways to Become a Speaker Overnight

As a wellness coach, there are a variety of different ways you can build your authority in order to attract new clients and new opportunities.

One of the most powerful ways to take your personal brand to the next level is to become a speaker. Public speaking is not only lucrative; it establishes you as an expert in your field. [Read more…]