How to Create an Unstoppable Social Media Strategy for Fitness Trainers and Coaches

Using social media, like really any type of marketing, is an art form (and partly a science). It wasn’t long ago that social media marketers were operating on the mindset of…

“Throw enough spaghetti on the wall and something’s gonna’ stick.”

But with the last three years, especially with how much competition that’s saturated news feeds, marketers have been forced to rethink the optimal approach to the social networks. Interestingly enough, we’re all beginning to find that which has always been true: social media marketing is not (nor has ever been) the easy ticket to a guaranteed expanding traffic base. The only real way to make any progress is to craft your own unique strategy that works for your fitness business. Your strategy depends on what you want, how much time and effort you’re willing to put forth, and in figuring out what type/tone/style of content works best for your company. [Read more…]

How to Tell if Your Business Idea Will Be Successful

You’ve just come up with a business idea that would make Apple’s Tim Cook green with envy. It’s fresh, innovative, and bound to instantly triple your income in no time flat.

You create a business plan, secure some financing, and launch your product or service with gusto.

6 months later you’re not only broke, but broken-hearted. Not only was your business idea not successful; it was a huge, undeniable failure.

So what happened? How could a business idea so promising in its beta phase tank so dramatically in the real world? [Read more…]

5 Marketing Automation Mistakes to Avoid in Your Fitness, Personal Training or Coaching Business

Marketing automation is the greatest entrepreneurial invention since sliced bread.

Automation saves small business owners solopreneurs hours of time and thousands of dollars per year. And… yeah…. we trainers and coaches are BUSY!!!

It lets independent fitness, training and coaching entrepreneurs compete with huge firms by giving you the tools you need to get and keep the attention of your audience without having to manually reinvent the wheel every time you send an email. [Read more…]

5 Personality Traits of Top Performers in the Fitness Business

It’s often difficult to know what it takes to become a ‘top performer’ in the fitness business. But, one of the best ways to find success in any industry is to find a person who has found it, and then copy how she or he did it. However, this can often be problematic approach. Why?

Well, for starters, you aren’t that person. You’re you. [Read more…]

Fitness Business Marketing Advice Pat Rigsby & John Spencer Ellis

Fitness Business Marketing and Branding Strategies from Pat Rigsby & John Spencer Ellis. Learn how to stand out in the crowd. Discover how to be prolific and communicate with your audience more effectively. Find out what the top fitness business owners do differently. We also share our favorite picks for productivity and social media apps for fitness pros and personal trainers. You have what it takes to become one of the world’s top experts by two of the industry’s top training and business consultants. [Read more…]

How to Use Digital Storytelling to Grow Your Personal Training, Coaching and Expert Business

3 Powerful Ways to Use Digital Storytelling in Your Marketing

If storytelling is mankind’s oldest art form, then digital storytelling is what connects our past to our technological future.

As the Internet becomes more and more saturated with content each and every day (ok, each and every second), creating marketing materials that resonate with your audience is more important – and more challenging – than ever. Storytelling is exactly how you create your fitness and coaching business empire. [Read more…]

How to Develop a Clear Value Proposition for your Personal Trainer or Coaching Business

Finding a unique value proposition for your business is just jargon-y marketing speak for the answer to this question: “How is your business different from the competition?”

Within the answer to that question lies all of your success.

Without a strong, clearly defined value proposition, the only way you can differentiate yourself is by price. That price may be lower or higher than your competitor’s price, but it’s not enough to build a strong client base and gain customers for life. [Read more…]

How to Create a Winning Sales and Marketing System for Your Fitness Center, Club, Spa or Gym

Marketing Systems for Fitness Business Owners

3 Steps to a Marketing System That Works

If you run a wellness-based business, chances are you’re hyper-aware of how systems play a role in the health of the human body and mind.

A personal training client who exercises every day but eats garbage may still have health problems because the body, like the mind, is systemic. Everything is connected, and everything is impacted by everything else. [Read more…]

Fitness & Coaching Icon Nick Tumminello Video Interview

Enjoy this in-depth video interview with fitness and coaching icon, Nick Tumminello. He’s is the owner of Performance University International, which provides hybrid strength training & conditioning for athletes and professional educational programs for fitness professionals all over the world.

As an educator, Coach Nick has become known as the “Trainer of trainers” for his innovative, hybrid fitness training concepts and for his ability to provide simple, honest and immediately applicable solutions to common problems fitness professionals face. He has presented at international fitness conferences in Iceland, China and Canada. And, he’s also a regular featured presenter at events and fitness clubs throughout the US. Nick also holds live workshops and mentorship programs in his hometown of Fort Lauderdale Fl. Additionally, Nick has produced 12+ instructional DVDs.

Nick was recently inducted into the Personal Trainer Hall of Fame.

We discuss the following:

[Read more…]

How to Create Viral Content for Your Fitness and Coaching Business: 7 must-have ingredients

We all want the marketing content we create to be viral content.

Viral content is simply a blog post, tweet, video, or photo that “goes viral”; in other words, it takes the Internet by storm, gets shared millions of times, and launches its creator into the online spotlight.

Viral content gives you the opportunity to shine in front of the entire online world, making it easier than ever for your tribe (and prospective clients) to find you. [Read more…]