7 Reasons your Social Content isn’t Getting Shared

Forget about how many likes your blog posts gets on Facebook. Heck, you don’t even need to worry about how many comments you’ve received.

The true measure of successful social content is how many of your clients, friends, and fans are sharing that content with their networks.

Social content can only make a big splash when it’s shared by others. As a coach or trainer, it’s crucial to get your network to advocate for you online, sharing your content with friends and in turn helping you expand your reach. [Read more…]

How to Get More Email Subscribers for your Coaching Programs, Gym or Training Center

If social media is the Mark Zuckerberg of online marketing, then email marketing is Bill Gates: a little older, a little wiser, and several billion times more valuable.

A recent poll conducted by ExactTarget.com found that over 75% of consumers prefer to receive marketing messages via email.

While there are a lot of different factors that need to come together in order to make email marketing successful, the number of email subscribers on your list is key in determining the potential profitability of every email you send. [Read more…]

10 Business Networking Mistakes Even Top Fitness and Coaching Entrepreneurs Make

How to Avoid the 10 Most Common Business Networking Mistakes

Business networking is one of the most powerful tools you have at your disposal as an emerging wellness entrepreneur.

If you’re testing an idea, trying to solve a problem, or looking to make connections with people who can take your coaching career to the next level, business networking is absolutely the #1 way to do it. [Read more…]

Overcoming Perfectionism: How to take action, execute a plan, and move forward in your coaching business

How to Execute a Plan and Take Action in Your Business in 3 Simple Steps

Have you ever allowed yourself to just get a C?

As a passionate business owner or aspiring coaching entrepreneur, you want the choices you make surrounding your business to be the best. You want to make the right plan, follow the right path, and choose the right actions that will lead you to success and fulfillment. [Read more…]

7 Marketing Copy Secrets to Increase Website Conversions for Gyms Owners and Coaches

You’ve spent a bundle driving traffic to your latest landing page, making sure that it’s perfectly optimized for SEO.

You have a killer design, a strong Call to Action, and some really impressive testimonials.

So why are your conversions so low? Why are people coming to your webpage only to navigate away without making a purchase?

It could be your marketing copy. [Read more…]

7 Ways Fitness Business Owners and Coaches Can Monetize Social Media Marketing

How to Make Money for Your Fitness, Training, Coaching and Consulting Business with Social Media Marketing: A 7-step guide

Have you ever heard of the book Social Media is Bulls#@! by B.J. Mendelson?

If so, you might be familiar with the author’s argument that social media can never replace real world business connections, and that social media marketing isn’t nearly as powerful as some marketing experts would have you believe. [Read more…]

How to Create an Unstoppable Social Media Strategy for Fitness Trainers and Coaches

Using social media, like really any type of marketing, is an art form (and partly a science). It wasn’t long ago that social media marketers were operating on the mindset of…

“Throw enough spaghetti on the wall and something’s gonna’ stick.”

But with the last three years, especially with how much competition that’s saturated news feeds, marketers have been forced to rethink the optimal approach to the social networks. Interestingly enough, we’re all beginning to find that which has always been true: social media marketing is not (nor has ever been) the easy ticket to a guaranteed expanding traffic base. The only real way to make any progress is to craft your own unique strategy that works for your fitness business. Your strategy depends on what you want, how much time and effort you’re willing to put forth, and in figuring out what type/tone/style of content works best for your company. [Read more…]

How to Tell if Your Business Idea Will Be Successful

You’ve just come up with a business idea that would make Apple’s Tim Cook green with envy. It’s fresh, innovative, and bound to instantly triple your income in no time flat.

You create a business plan, secure some financing, and launch your product or service with gusto.

6 months later you’re not only broke, but broken-hearted. Not only was your business idea not successful; it was a huge, undeniable failure.

So what happened? How could a business idea so promising in its beta phase tank so dramatically in the real world? [Read more…]

5 Marketing Automation Mistakes to Avoid in Your Fitness, Personal Training or Coaching Business

Marketing automation is the greatest entrepreneurial invention since sliced bread.

Automation saves small business owners solopreneurs hours of time and thousands of dollars per year. And… yeah…. we trainers and coaches are BUSY!!!

It lets independent fitness, training and coaching entrepreneurs compete with huge firms by giving you the tools you need to get and keep the attention of your audience without having to manually reinvent the wheel every time you send an email. [Read more…]

5 Personality Traits of Top Performers in the Fitness Business

It’s often difficult to know what it takes to become a ‘top performer’ in the fitness business. But, one of the best ways to find success in any industry is to find a person who has found it, and then copy how she or he did it. However, this can often be problematic approach. Why?

Well, for starters, you aren’t that person. You’re you. [Read more…]