Yes, $3,600,000 This Last Weekend
You will gain a lot of insight from this lesson.
For the third straight year, a group of 700 entrepreneurs, business executives, CEOs, and philanthropists went to Cabo San Lucas, Mexico to raise money for several charities, and provide life saving/life enhancing medical care for local residents.
There were so many valuable lessons and peak experiences.
Here are the most important lessons I learned, and how you can benefit:
1. If anyone has any belief that “rich people are greedy….” they are wrong… and NUTS. The wealthiest people in the group donated the most – by far!
And, the people in attendance earn (my estimate) 5 – 20x more than average (US). So, if you have friends who say, “rich people are greedy” challenge them to get a group of buddies together to raise more for charity in just 4 days.
LESSON: When you have more, you can give more. So, earn more so you can live more, and also contribute more to causes that mean the most to you.
2. In the photo above, I’m with an old business associate, Hezy Shaked, who founded the wildly successful Tilly’s Clothing Company. He donated more than anyone – matching donations dollar-for-dollar.
LESSON: Challenge people to give more, do more, become more by matching (or meeting them) to make their impact even more powerful.
3. When everyone arrived on site, you “check in”. At that moment… and while your peers are in line behind you…. they ask if you’d like to “add an additional 5%” of whatever total you donate to all charities across the board. You are fresh, excited, and have your peers seeing what you are doing. I saw everyone add the 5% from the start.
LESSON: Leverage peer pressure in an ethical way.
4. Gamify everything. There was a fishing tournament. And the contest was for each type of fish, and every other type of measurement as well. There was a golf tournament with different ways of playing (best ball, etc).
LESSON: Gamification is a great way to keep people engaged.
5. Entertain everyone. They hired world-class entertainment. Don Felder from The Eagles, Robin Thicke and Chris Blue (winner of The Voice). People arrived early for a great dinner, silent auction, live auction and then the entertainment.
LESSON: People who are entertained are happier. Happier people spend more.
6. Have a hypeman (or woman). Shawn Parr (KZLA radio host, and the voice of the CMA) does the Emceeing for the entire event and gets the crowd fired up to increase the bids on the live auction.
LESSON: Nothing is a big deal until you make it a big deal.
7. Make networking an essential aspect of any event. This group of people earned a portion of their money by being in the right room, sitting at the right table, and going to the right events to surround themselves with A-players.
LESSON: Your network = Your net worth
There are many more lessons. Yet I know just these 7 will help you a lot.
BONUS TIP: Connect your business with a worthy charity, and watch your business prosper.
That’s it for now.