Being a personal trainer or a coach is very different from holding a desk job. Rather than pounding away at the keys all day, you work face-to-face with your clients, providing hands-on direction and guidance. Because you work so closely with your clients, they are your number one source of advertising. If every satisfied client gave your name to even one person, your business could expand rapidly at a rate you have only dreamed of. So how do you make this dream a reality? You take steps to build your brand so that your name becomes a presence in the industry. Rather than hitting the bricks to find new clients, new clients will come to you!
The Importance of Branding
When you hear the word “brand,” you probably think of big companies or producers, like Mattel for children’s toys or Kraft for food items. What you may not realize is that you too should have a brand all your own. If you have developed your own individual training program or methodology, make it known! The more people know about your brand, the more you will attract the kind of clients you want. Establishing your personal brand also gives you room to grow in the future. When all of those new clients come rolling in, you can hire additional trainers to promote and implement your individual training program.
Tips for Building Your Brand
Now that you understand the importance of having a personal brand, you may be wondering how to go about creating one. Below you will find a list of practical tips to use in building your individual brand as a personal trainer:
- Picture your ideal client — Assuming you already have a preferred program or methodology, think about the type of client that fits best with your program.
- Create a logo and tagline — Your logo should become synonymous with your brand. It should be simple but easy to recall (think Apple).
- Carry your business cards with you at all times — Don’t be afraid to hand them out, either! As you meet and interact with people, consider everyone a potential client.
- Be confident in yourself and your brand — Essentially, you are selling yourself (your personality, your program, and your time).
- Become a presence at local businesses where you might find potential clients — You’ll never get any leads if you don’t put yourself out there!
Building your brand as a personal trainer is not something that happens overnight. Take your time in building your program or developing your methodology before you get out there and start looking for clients. Don’t try to use fancy words or gimmicks to draw people in — if you are confident in yourself, your program, and your brand, then you won’t have a problem finding new clients. Even after you have filled your appointment book, keep at it! The more you make your presence known, the stronger your brand will be. Before you know it, you will be looking for ways to expand your brand and grow your business!
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