If you want to be a standout in your market, and make more money, while helping more people, you must develop your own personal brand.
Your personal branding efforts should be primarily centered on the goal of branding yourself as a celebrity within your niche. You don’t need to become the next big thing on TMZ (or better yet at the Golden Globes), but you do need to become the only logical choice in your market. Your branding must include establishing yourself as a TOP EXPERT who is likable and trustworthy.
Let me break it down like this…. There is no possible way you will reach the top of your market if you do not actively develop your personal brand. There is no exception.
Now, let’s teach you how to do it…
From Wikipedia: Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.
Here are the fundamentals that all successful “personal branders” do on a continual basis:
1. Master your craft first.
2. Be known for something.
3. Leverage what you have.
4. Transform the personal into the business.
5. If it doesn’t match your personal brand, don’t do it.
6. Use social networks to keep your business brand personal.
Join me and marketing and branding expert, Rocco Castellano for this in-depth personal branding training video.
Linda McCarthy Ph.D says
Thank you John for the video. Since the launch of The Wellness Code, things are growing, and I met Kiran RajBhandary, President of V12 Studo LTD yesterday. He spoke about building your brand, and this is in alignment with what he said but this video was more personal. Passion is the key. I am not a level 11 like Rocco, more a 7 or 8, but need to understand how to build my brand to a higher level. This has been incredibly helpful to keep balance in my life, embrace my talents, my abilities, and my gifts to the world, and not apologize for that.
It is okay to evolve, and that was a good lesson for me. I am grateful to you and Spence Institute for helping me begin my journey as a Board Certified Life Strategies Coach, Metaphysical Counselor as well as a Best Selling Author. I know that my message has been said before, but the difference is that it has never been said my way! Thanks again~
Victor Cruz says
First time watching one of your videos and it was encouraging have to raise my level
Anna Aparicio says
transparency, authenticity, uniqueness… daring to do what you need to do and sometimes what you’re not supposed to… works every time, thanks! 🙂
Gaby says
Now that’s sutleb! Great to hear from you.