“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” -Zig Ziglar
Question: What’s the number one critical success factor for building a highly profitable coaching or fitness business?
Answer: Becoming highly efficient at identifying and selling your services to top paying clients who are looking to buy your services right now.
But why do so many people cringe at the idea of trying to make sales in the first place? To put the question another way: