Social media keeps us updated about trends, world news, our friends and family’s latest food adventures, and trending cat videos.
Luckily, social media is also one of the first places people go when they are researching a new topic or business.
If we leverage the latest new social media strategies to our advantage and implement best practices, we can optimize our reach to those who need our professional help.
For the most recent non-platform-specific power tips, Peg Fitzpatrick has a few super ideas.
Facebook Gives You Laser Customer Focus
Have you heard? Facebook recently changed its algorithm – again.
Although Facebook Live video marketing can hugely increase your social reach on Facebook organic reach in general is being reduced more and more.
Thankfully, Facebook always implements increasingly better Facebook advertising opportunities and it’s still possible to optimize your posts and craft highly effective Facebook Ads.
Even though your posts are reaching fewer people by organic means, continue to post content that will attract engagement by those who do end up seeing your post.
Every time a post of liked, shared, or commented on, it increases the likelihood that the post will be seen by more people.
The Facebook-bots see engagement as a signal to not only boost that post’s organic distribution, but also that the person who engaged genuinely wants to see your content now and in the near future.
Playing with lasers may sound like something only people on Star Trek get to do, but choosing an audience on Facebook is taking advantage of advanced laser targeting like you can on no other social network.
You can be as specific as zip codes or as broad as countries when choosing who will see your content!
Choose specific behaviors and interests or upload your customer list and specifically target people who know your company with a new product you think they’ll be interested in. Powerful right?
Different types of ads are available on Facebook and the minimum payment is lower than ever. This puts you in control of your campaign budgets.
You can boost the visibility of your page or just boost a specific post. Or you can promote a specific call to action, like “call now” or “download the app here.”
Best of all, you can choose whether you want to spend a dollar a day for four days or $300 dollars a day for a year.
Spend according to your budget and goals, rather than being limited by Facebook’s restrictive guidelines. Great news for small businesses like yourself!
At Social Media Today, Larry Kim points out the latest ability to connect directly with people who have engaged with your content.
Any account with fewer than 100,000 page likes can invite people who have recently engaged with content to like their page. They already engaged once, showing they like what you post.
Doesn’t it seem likely they would engage again? Invite specific people to like your page and you’re building, hand-picking, an audience that appreciates your content. Why wouldn’t you do this?
Pinterest is Adding Powerful News Features
Pinterest is one of the newest players to the social media playground, yet they are doing a fantastic job building features and opportunities for both consumers and businesses.
Why Pinterest? Well, because amazing visual content is really the ultimate form of online content right now.
This is especially true for the huge and growing fitness and wellness industries where more and more people are building great high paying online practices!
Basically, anyone can be a “pinja” – a highly skilled pinning ninja. Get it? OK, Pinterest isn’t as much of an eye-roll as my social media jokes. Here’s what you need to know:
- Pinterest now allows promoted pins. This was introduced a little while ago, but it’s still not leveraged by many organizations. The opportunity immense.
It’s not only great because you can sell stuff, but because you can test your price-point. Find out which price produces more conversions and you suddenly have a great resource that robust tools like Google analytics can’t test.
- You can now promote video pins. Video is currently trending as the king of content.
There are so many ways to produce videos now without being a videographer or having to spend a huge pile of money to create a promo and training videos.
Combine that with the ability to turn these video pins into promoted pins and you have a powerful way to grab attention and convert.
- Pinterest has rolled out an extra way to search. To find products, you can tap on the visual search icon located at the top of each pin.
Explore the results in a curated collection of similar pins. As a business, you can leverage this by finding the most popular visual searches and integrate the top pins and searched images into your own boards.
This is a great way of bringing attention to your account with content that is already popular and likely to be repinned. As the site’s blog would say, “Oh, how pinteresting!”
And Then You Have Twitter
Twitter is utilized by all kinds. It’s a great way of connecting with and deeply engaging industry professionals, prospects, and like-minded organizations or people you might want to collaborate with in real time.
- Twitter is called the influencer network because it’s one of the best places to connect with people who can make a difference in your visibility just by sharing your content on the spot.
While this opportunity has been around for a while, it is becoming a more commonly leveraged opportunity. Implement influencer marketing into your social media plan and watch your following skyrocket.
- Scheduling content has never been easier. There are countless platforms that purport to have the best analytics, the best features, the best dashboard. However, one of the newest pieces of advice is the ability to post the same thing to Twitter multiple times.
Tami Brehse describes how much she recycles her posts and how many times she dares to post the same link. This has been verboten on Facebook so there has been hesitation on Twitter, but now we know, this is a great tactic to implement.
Because unless you’re using promoted tweets on Twitter, only a small percentage of your Twitter followers will see any single tweet you post at any one time.
Many leading brands re-tweet the same content over days and weeks. It’s also normal on Twitter for folks to tweet every 30 minutes, even every 15 minutes at peak times.
- Eighty-one percent of users say Twitter is more influential when making a purchase, than TV. Say What? Kimberlee Morrison describes several interesting and updated stats, but one of the best tips is the understanding of just how influential Twitter is for consumer purchase decisions.
If you aren’t on Twitter, you should be. This especially true if your ideal customers are corporate employees, manager and thought leaders.
- Twitter is always looking for fun new ways to keep users engaged. Tools like GIFs, polls, and emojis are great ways to encourage engagement like never before.
Now, Twitter is even adding promoted stickers, according to Grace Duffy. These are another way to integrate interest and opportunity for engagement. Bring it on, right?
There are so many incredible ways to leverage social media, but these updates are just a few incredible opportunities available. And if you want a look forward, consider Jason DeMers recent look ahead.
These are an accumulation of some interesting insights that may well be a great way to anticipate future opportunities. Arguably 2 of the most important of these anticipated social media marketing trends for your online fitness or coaching business include:
It may be that in the not too distant future one giant social media platform will dominate, in much the same may Google has come to dominate the search engine world. And it just might be Facebook?
The new name of the game across most of the major social media platforms is a growing trend to reduce the exposure of shared content to only those who follow you directly.
Reducing “organic visibility” and “trending” with paid exposure outside of your own followership in favor of paid visibility is quickly becoming the norm.
Social reach is now increasingly caring a price tag. And the price of paid reach will likely increase as it slowly replaces organic reach.
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