Let’s Do This

This is my “About Page”, so technically I should write about myself. And, since I have you for this brief moment, I want to tell you something that you absolutely need to hear.

Right now, I’m willing to bet you are only operating on a fraction of your full capability. You have yet to discover your true brilliance. You have yet to harness the full power of your potential. You’re letting the worries and fears get the best of you – it’s norma,l and not optimal. You have so much to offer, and I want you to stop missing out.

Let’s work together so you can grow to be even bigger and badder than you are today.

Together, we will discover and create the tools to amplify your success and make your dreams a reality. I’m The Entrepreneur Coach and together, we’re going to design your ideal life in business, relationships, health, wealth, lifestyle and flow.  FULL BIO BELOW

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Unparalleled Expertise

Today, my life is filled with unique experiences, successful projects and lucrative investments.

But it wasn’t always like that.

No, in fact my “success story” began in a 380 sq. ft. studio apartment in 1992 where I slept on the floor and dreaded looking at my bank account. At my lowest point I had just $20 to my name. Then I put my head down and worked like never before. I transformed my personal training business from a few clients to a vast network of companies, and grew it into a global empire across multiple industries. The strategies and systems I created resulted in corporations providing educational, consulting and entrepreneurial products and services. I am proud to say that I helped create over 500,000 jobs. I founded NESTA (National Exercise & Sports Trainers Association) which serves over 60 countries and has 55,00 members.

Now, do you think that success made me want to stop? Hell no! I was ready for more. I wanted to keep learning, collaborating and coaching. I hold bachelors degrees in business and health science, earned an MBA with an emphasis in marketing, and achieved a doctorate in education. Beyond these formal degrees I have dozens of additional certifications, wrote multiple books, and shared the stage with some of the greatest minds of our generation.

Every experience, every lesson, every failure and every success enhance my coaching. My decades of learning and creating translate to actual results for entrepreneurs like you who are ready to do the work. It’s time to identify, embrace, and leverage your skills and ideas to become wildly successful. FULL BIO BELOW

Influencing the Best Since '92

25 Year Overnight Success

My father always used to say, “You can’t have an elephant mouth and a hummingbird ass.” Basically, you can’t pretend to be something that you aren’t. That’s why for a long time I wasn’t even sure about getting into the coaching game, formally. For at least a decade I consulted and collaborated with business owners in fitness, martial arts, personal development. I soon learned I had the ability and desire to help people across multiple in industries. Yet, there seems to be so many fake and phony coaches out there who show up on Facebook or Instagram with pictures in front of million dollar houses and luxury cars all proclaiming, “You can be me!”

The thing is, I know a lot of this industry is posturing. It’s focused on quick wins, not long term legacies. It’s focused on landing a few big clients, not building a lasting impact. It’s focused on replication and imitation. And while there will always be new people to the industry (we do value fresh ideas and creativity) there is massive value in working with leaders who’ve been in the game for decades. Leaders who want to help you build your ideal life, not model their own. Leaders who walk the walk and talk the talk, and have the capital and accomplishments to back it up.

Because I always was driven to succeed, to learn, to grow, to expand, to dominate – I fully embrace my position as The Entrepreneur Coach. 8 years old, I’ve been curious about how things work. Ever since I was 14 years old, I’ve been learning hard business lessons. And ever since I was 23 years old, I’ve been collaborating with powerful people, raising them up and growing more successful myself.

Now, for fun I’m including my long ass bio below. If you want to check it out, take a peek. I’m not bragging here, I’m just letting you know my hustle is solid. And I’d love to be a part of yours.

Now, for fun I’m including my long ass bio below. If you want to check it out, feel free. I’m not bragging here, I just want to be upfront about the 25 year journey that got me to my “overnight success.” And I look forward to helping build your legacy, too.

Full Bio

Today, John lives a life filled with unique experiences, sharing the stage with luminaries and traveling the world.

But, it wasn’t always like that.

He started young.

John’s unique business success story started in a 400 sq. ft. studio apartment where he slept on the floor. He had just $2,000. What began as a personal training business has grown into a global multi-million dollar group of corporations providing a variety of educational, consulting and entrepreneurial products and services. John has helped create over 500,000 jobs.

Fitness and Personal Development Business Experience:

Each week, over one million people enjoy a fitness, coaching and personal development program John developed. His systems are used in the top resorts, spas and fitness centers. John is the CEO of the National Exercise & Sports Trainers Association (NESTA), Personal Trainer Hall of Fame (PFHF), Fitness Hall of Fame (FHOF), Spencer Institute for Life Coaching (SI), International Triathlon Coaching Association (ITCA), and the Mixed Martial Arts Conditioning Association (MMACA). John created Adventure Boot Camp. He also co-created Intense Mixed Performance Accelerated Cross Training (IMPACT), Kung-fu Fitness, TACTIX and co-developed Survival Combat Fitness (SCF). His programs are used by Cirque du Soleil, Army, Navy, Air Force, Marines, U.S. Secret Service, FBI and Coast Guard, and he’s consulted the UFC (Ultimate Fighting Championships).

Speaker/Presenter:

John delivered the Commencement Speech for (IVC) Irvine Valley College and shared the stage/screen with the following luminaries: Jack Canfield (Chicken Soup for the Soul), Mark Victor Hansen (Chicken Soup for the Soul), Leigh Steinberg, Daymond John (Shark from Shark Tank), Kevin Harrington (Shark from Shark Tank), Barbara De Angelis, Jon Biel, DC Cordova, Lewis Howes, Grant Cardone, Denis Waitley, Frank Maguire (founder of Fed-Ex), Michael Gerber, Les Brown, Joe Vitale, Simon T. Bailey, John Assaraf, JJ Virgin, Tai Lopez, Ali Brown, James Malinchak (ABC’s Secret Millionaire), Forbes Riley, James Altucher, Brian Tracy, Larry Benet, Dr. John Demartini, Marie Diamond, Topher Morrison, Martin Rooney, Kevin Nations, Peter Thomson, Gary Goldstein, Dr. Robi Ludwig, Ryan Lee, T. Harv Eker, Dr. Bruce Lipton, and many others. He has also been an expert panelist for TEDmed and fitness expert for eHow.

Author/Co-author:

New Rules of Success, The Compass, The Code, How Badly Do You Want It, Peak Vitality, Power of Champions, The Wellness Code, The Ultimate Life Coach Business Book, Collaboration Economy, Rapid Body Makeover and Health and Wellness Today.

John has collaborated on books with other leading experts such as Dr. Oz, Dr. Deepak Chopra, Dr. Dean Ornish, Dr. Wayne Dyer, Dr. John Gray, Eckhart Tolle, Dr. Andrew Weil, Dr. Michael Beckwith, Kevin Harrington, Yanik Silver and Mariel Hemingway.

Philanthropist:

John is the CEO of the Get America Fit Foundation (GAFF) (501c3), which educates the public about living a healthy life and provides exercise equipment for schools and helps military veterans with physical challenges. He also supports multiple additional charities including Miracles for Kids.

Endurance Athlete:

John has ridden his bicycle enough miles to circle Earth. He competed in over 100 sports competitions including the Ironman triathlon. He also finished 5th at the U.S. National Run/Bike Championships and won the Montebello Cycling Classic and Roadrunner Inline Skating Competition.

Martial Artist:

John has earned a 2nd degree black belt in Kung-fu, black belt in Ninjutsu, purple belt in Tae Kwon Do, blue belt in Krav Maga, and blue belt in Kempo Karate and blue belt in Brazilian Jiu Jitsu. He’s also trained in Muay Thai for many years. John is a certified instructor of self-defense, fitness kickboxing and fitness boxing. He’s competed in the Brazilian Jiu Jitsu World Championships

Formal Education:

John holds two bachelor’s degrees (business & health science), an MBA with an emphasis in marketing, and a doctorate in education. He also completed doctoral level studies in naturopathic health education. He holds fifteen certifications including massage therapy, plyometrics, physical education, flexibility, nutrition coaching, water fitness, exercise rehabilitation, golf conditioning, Pilates, personal training, clinical hypnotherapy, sports hypnosis, PACE circuit training and yoga. His medical training includes a license in radiological technology, a medical assisting certification, and training in McKenzie rehabilitation. He has specialized training in ropes course facilitation and corporate team-building.

TV/Radio/Movies:

John has been featured on Oprah radio, ABC, NBC, CBS, PBS, FOX, FOX Sports, FOX Reality, SPIKE and ESPN. He was featured as the fitness and lifestyle expert on Bravo’s The Real Housewives of Orange County and Daybreak OC. John has also appeared on Starting Over, Life Moments, Camp Reality and America’s Premier Experts. He is the creator and executive producer of the awarding-winning documentary movie The Compass. He hosted the Ms. Fitness U.S.A. & World pageants on Fox Sports Net, The Fit Show, Health & Wellness Today, Core 360 Personal Gym infomercial, Personal Trainer TV, The OC Body, The Spencer Power Hour radio show, the now the Training & Coaching Lifestyle Podcast. John is also featured in the movie Riches.

Print Media:

John is the former Fitness Editor for OC Flair magazine and has been featured or mentioned in the following publications: MMA Business, Muscle and Fitness, Businessweek, U.S. News and World Report, C magazine, IDEA Fitness Journal, Cosmopolitan, Fit, New York Times, Men’s Health, Better Homes and Gardens, Women’s World, Self, Bloomberg. He’s appeared on the cover of Income, Fit Entrepreneur and Personal Fitness Professional Magazines.

John is the publisher of Personal Trainer Magazine.

Awards and Recognitions:

Amazon #1 Best Selling Author “Health & Wellness Today”
Amazon #1 Best Selling Author “Rapid Body Makeover”
Amazon #1 Best Selling Author “The Wellness Code”Collaboration Economy Book
Amazon #1 Best Selling Author “New Rules of Success”
Amazon #8 Best Selling Author “Collaboration Economy“
Personal Trainer Hall of Fame Inductee (2012)
Nominated for induction to the National Fitness Hall of Fame (2011)
Best Health Book: Nautilus Book Award “Peak Vitality”
Best Self-Help / Motivational Book: US Book News “Peak Vitality”
Top 10 New Release: Hudson News “The Compass” book
Communicator Award “The Compass” movie
Telly Award “The Compass” movie
Quilly Award from the National Academy of Best Selling Authors
Nominated for the California Community College Distinguished Alumni Award
Named One of the Top 100 Most Influential Personal Trainers of All Time
Named One of the Top 100 Fitness Entrepreneurs in the World
Named Outstanding Member of IDEA Association of Fitness Professionals
Named Top 40 Fitness Blog of 2013