Content Marketing is not an alien concept in a digital world, and it has become more critical in recent times. Bill Gates rightly named his article “Content is King” in 1996, as you can see, the impact has been multiplied over the period.
Content marketing has become a crucial element in generating tons of money through digital marketing.
However, not every content can be turned into profits.
The focus should be on creating unique and high-quality content for consumers to keep them engaged. Whatever content medium you prefer from text to video to imagery, it should be relevant to the industry you are targeting. Also, make sure that it is interesting enough to be reshared on a digital platform.
In my opinion, not every content can be useful; likewise, not every person can be a good content marketer.
So, what takes to be a good content marketer?
According to recent studies on skill management and training, it was discovered that content marketing is one of the essential skills in-demand. In addition to this, 91% of B2B companies and 86% of B2C companies are looking for individuals to work on their marketing plan. Despite this, managers find it challenging to hire candidates with the right content marketing skills.
The digital world is evolving at a fast pace, and to keep up with the changes, it is vital for content marketers to up their game and learns new skills.
I have listed down seven essential skills to work on to be a successful content marketer just by sitting at home.
Passion is something you cannot pretend to have or fake it. It can make or break your content because readers can detect when you are are not being honest. It is imperative to connect with your audience through your words, and it can only happen when you genuinely love what you are writing about.
Show enthusiasm in your words that can make the audience care for the brand and can relate to it. Your passion should reflect in your work to keep the consumers engaged and force them to act.
- (1) Make a list of topics you like
- (2) make a list of topics you do not like
- (3) make a list of topics you can like
These lists will help you in the job search and will keep you accurate to your passion.
Understanding and empathizing with your target readers is an important skill every content marketer should excel in. You need to get into the heart and mind of the audience to know what excites them and what makes them compelled to take action.
How your consumer thinks or feels can set a tone for your content and also gets more conversions on your websites or any social media platform.
Know your customer wants and desires and use that info in creating personas that you can add in your content strategy.
Be An Expert Editor
You should know what to add and what not to add in your content. It is essential to understand what your audiences are looking for and then edit the post accordingly.
Present your work in chunks that can be easily scanned on the move and can also keep the consumers engaged.
Add bullet points, headings, subheadings, break up paragraphs and images. Look for ways to make your content more readable and inviting.
Be A Thorough Researcher
To be a good content marketer, it is essential to add value to your target reader’s lives. You can do that by spending time gaining insights through a well-constructed research plan. To make a juicy content, you can back it up with the stats you have found from the research. It will make your article or post more authentic and accurate in nature that can add value to consumer’s lives.
Create spreadsheets of data you have gained from the research and refer to those while writing.
Be An SEO Expert
To make your content rank higher in search engines, you should have some knowledge of SEO and inbound marketing. It is crucial to build relationships with critical consumers, to have an influence on the industry, and to capture the right audiences.
- Keep track of Google algorithm updates
- Write content with targeted meta tags and meta descriptions
- Add headings, subheading, and URLs
Be Your Analyst
Do not wait for your boss to tell you what is working and what’s not. Go deep into your findings to know what is performing well and what needs improvement.
Google Analytics is essential for content marketers as it provides useful findings and data that can further be used to generate relevant content.
When planning a content marketing strategy, set KPIs to address the objectives, and then measure your social media views and conversions. These objectives will help in determining which Google Analytics tool you should know.
Invest in any content analysis tool that can reduce the manual effort you put in deriving stats from Google Analytics.
Be A Social Media Superhero
Content marketing is not just about writing relevant content. It is also essential to know how and where to distribute your content to generate maximum conversions.
You need to know how to keep the followers involved with your content. To do so, you need to work on generating well-timed personalized posts to gain attention and add value to the audience’s lives.
- Know how to promote content organically and paid
- Stay informed about the changes in social media algorithms
If you want to be a successful content marketer in today’s fast-moving digital space, then include these skills in your portfolio. It took me years to grasp on the right skills, and here I am today, sharing those with you all.
Start from today, learn and practice until you start getting desired results. I believe that one skill can add a new number to your paycheck.
Thanks for reading!
PS – This is how I efficiently get moolah dropped in my account each Monday.
This is how you can build a fun, easy-to-operate and profitable online business selling products or services.
This is how you efficiently increase your blog’s rank on Google