It’s likely not news to you, but it always begs repeating…the internet is a fully functional business tool that can provide real bottom-line results for your business.
It can be used to streamline everything from marketing activities and customer support through to internal processes and administration.
Here are some ways that you can use an online business to streamline your business:
You will Enjoy low Startup Costs
If you’ve always had an entrepreneurial bent, know that business owners who choose to launch their ventures online enjoy substantially lower startup costs than those in the real world. Think about it – the “real world” business owner must pay for commercial space, physical inventory, printed stationery and more.
As an Internet business owner, your only real expenses will be a domain name and hosting account. Even if you do decide to purchase inventory outright or invest in tools that will make running your Internet business easier, your overall investment will still be much less expensive than maintaining a physical presence offline
Your Seminars and Events will Take Off!
Thanks to the internet, organizing events like this is simple and stress-free. You can easily have an event management system built into your website which allows you to send email invites to your database of contacts quickly and easily.
Your clients can click on a link in the email to go to your website and register for the event, and they can even pay for their ticket online using their credit card. This system will save you lots of time and money, and because it’s so easy and instant, it will ultimately increase the number of registrations and reduce the number of people that don’t turn up to your event.
You Can Recieve More Client Feedback
We all know the value of finding out from clients what they really think about your business. Now all you need to do is write up your questions once, email the survey to your database and sit back and wait for the results. Because it’s so simple for people to do, you will get lots more responses. Also, it’s all online so you can easily compare results over time and store them for future use.
Happy Clients = Referrals
If you want to keep your customers and get them to buy more from you and refer others to your business, you need to show them you care about them. You can use automated emails to set up a series of welcome letters to automatically go to them when they first join your business, send emails on special occasions like their birthday or Christmas, email them deals and promotions to celebrate their anniversary with you and send newsletters to keep them updated.
Automated emails save you time, and can lead to higher customer retention and increased customer loyalty, which in turn can generate more sales and more referrals.
You can Spend Less Time Answering Simple Questions
While your existing clients are very important to your business, they can sometimes take up a lot of your time by asking simple, common questions. A great way to solve this challenge is to have a Frequently Asked Questions (FAQ) area on your website with answers to common questions and product manuals for clients to download, as well as a secure area for them to access private documents from your business.
The opportunities for using the Internet to streamline your business are endless – there are so many products and strategies out there to suit every business, so it’s only limited to your creativity.
You got this, and I’m always here to help you.
PS: If the idea of starting your own online business, you will really enjoy my very comprehensive training course called Online Expert Empire. By far, this is the most comprehensive course I’ve ever created in my 26 years in business. Get your access now. It will guide you step-by-step to build, launch and grow your online business.
PPS: If you are looking for some additional support and mentorship from an exceptional group of entrepreneurs for the new year, make sure you check out The Penthouse Group.