If your goal or aim is to grow your YouTube channel as a B2B (business to business) brand, then you must rely on the following four foundations:
- Building an Identifiable Brand
- Viewer Connection
- Taking Advantage of SEO to Generate Traffic and Visibility
- Keeping Content New and Fresh
Knowing the key foundation for YouTube growth is not enough. Therefore, the million-dollar question is; how do these points work on your favor, and what does this translate to? To better understand, let’s look at each point individually.
1. Building An Identifiable Brand
This point is quite straight forward. All you have to remember is; Your brand Is Your Identity. It is highly important to remember that brand identity goes beyond the name and logo. Other factors do come into play, such as theme and other unifying forces, which all must come together to make your brand identifiable and recognizable on all platforms.
When it comes to videos, visual themes play a major role in the success of your brand. This is why you will find some brands relying on creating title pages or color schemes for their video background. For example, a custom title page or thumbnail alone can be a very powerful way of creating a visual link to your brand’s video.
It is important to remember that simple details such as fonts, background color scheme, logo, and even watermarks can significantly boost subscription and viewership.
The moment you have completed aligning all your visual elements, it is important to ensure your video contents align with the same visual alignments. Doing this will make it easy for your audience and potential audience to identify your content easily. In a nutshell, this is what is known as building an identifiable brand.
2. Viewer Connection
At best, videos feel like a person-to-person interaction (two-way street communication). What does this mean? Well, for you to have a successful channel, you will have to actively look for new audiences and find a way to retain existing viewers.
The most effective way to make a YouTube channel popular is through viewer engagements. This can be done through:
• Regular content publishing (it is wise to maintain a schedule and a specific momentum)
• Link related contents to increase the time people will spend on your page and content
• Make your content shareable – in most cases, people look for content as a way to answer a specific question. If, for instance, you satisfy this need, then the growth of followers will come through content sharing.
• Create a section on your Homepage for most popular videos, or recent vides, or videos that are most representative of your brand or network.
• Offer dialogue opportunities and interactions. Also, answer all your viewers’ questions and, if possible, structure your future contents based on the viewer’s responses.
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3. Taking Advantage of SEO to Generate Traffic and Visibility
Just like any other online content, Videos still need SEO. Also, just like in Google, YouTube has in-built algorithms that have been designed to make it easy for users or viewers to find videos that are relevant to their search. Therefore, by taking advantage of Search Engine Optimization (SEO), your content is going to be visible to users in the Search Engine Results Page (SERP).
Just like in Google, one of the best Video SEO tactics is creating helpful content or content that adds value to a user. It is wise to note that YouTube’s algorithms are always changing and can be a challenging affair to keep up with the best practices.
Nonetheless, below are a few basic tactics that will make a difference:
Keyword Research: This is a very important SEO tactic since keywords are still used in even video content categories. Therefore, it is important to research to know what people are looking for; the most popular keywords used based around your niche, and any other relevant information related to the keyword.
The Title: Title is very important, and as such, it should match your content. A title should be long enough to be descriptive and not too long to be cut in the search result.
Descriptions: This helps in indexing, and its main purpose is to offer extra information. All important information should be loaded within the first 100 Words. This is because the first 100 words are visible under the video, and should make a viewer click ‘see more.’
Subtitles: Subtitles play a huge role in not only making your content easy to understand or follow but offers a more accurate content index. Furthermore, it makes your content accessible to those in other countries.
4. Keeping Content New And Fresh
Even though the content quality is considered the most important when it comes to videos, it has been found that brands that post content consistently often see better results and more reliable growth over time. Therefore, to prevent your content from being stale, it is important to avoid sticking with the same topic, but rather explore other options while still maintaining your general niche.
The best place to find inspiration for future content is in the feedback section. The best thing about YouTube is that it offers many analytic tools that make content planning and strategy easy. Always learn from previous successes and failures. For example, when a viewer is on your channel, how long does it take them to leave, and how many videos do they watch before leaving?
Use your past experience to answer some of the questions you may have to make your video channel successful. You can also answer questions such as, what video length gets the most views? What is your audience demographic? Which topic series are popular with viewers? And so on.
Thanks for reading!
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