This message is intended to show you how to have a boring business and “Boring Success.”
Doesn’t that sound exciting?
Wait… What?
Yes, boring can often be the most effective way to become successful in your business.
Here’s why…
1. Sometimes the most boring business niches have very little competition. It’s less “sexy” so not as many people are interested in pursuing that niche.
2. Slow and steady “saving” is smart and easier to do each week, but it’s boring.
3. Slow and consistent hours in the gym yield better results than doing 100% workouts 2x/week, which can also have a greater likelihood of injury.
4. Steady emails to your list (not a blast, then ghost approach) will yield a better result and more effective communication. It’s not boring, it shows consistency and people like that characteristic.
5. Some of the wealthiest people in the world have created their wealth through “less than exciting” industries such as commercial real estate. Yes, some people may think it’s exciting. Collecting rent and dealing with termites doesn’t seem exciting to me. However, having consistent monthly revenue, improving your net worth, and getting massive tax benefits could be considered exciting.
6. Creating videos on a regular basis that solve people’s problems may not be exciting, but you are serving people on a continual basis. They will always remember and appreciate it. Over time, you become the default person in that niche even while being “boring”. This is far more important than doing sporadic videos that may have some humor but are far and few between.
7. Having a boring business niche can also make it much easier for you to rank on Google because there is less competition.
8. Having a boring business can often translate into lower operating expenses due to lower levels of hype.
9. Boring can also make it easier to train team members so you can outsource much of your work and enjoy more of your free time.
Yes, boring can be good. It’s not for everyone, and yet you should consider it.
Thanks for reading,
JSE
PS: If you want to start a boring (or exciting) online business, check out Online Expert Empire.
PPS: If you’d like to join a group of entrepreneurs who will support all of your business goals, check out The Penthouse Group.
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