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From the Blog

26 Powerful Twitter Marketing Tips for Fitness and Coaching Professionals

Twitter for fitness & coaching business owners

Twitter is one of the most powerful social media platforms for driving large volumes of real time targeted traffic to your blog or website. It’s also an amazing platform for building your very own community of brand ambassadors, fellow wellness experts and new customer leads.

Put simply: Twitter has incredible reach. Here are the stats:

  • 271 million active monthly users
  • 500 million tweets are sent every day
  • 78% of its users are on mobile

Read more…

Proven: 5 Reasons Why Multitasking is BS

Multitasking does not work for fitness and coaching entrepreneurs - HERE ARE THE FACTS!

With the dawning of the Information Age came a perception that we in the civilized world had obtained a new human ability. It was, as if our genetic makeup had somehow evolved to meet the capabilities that our new technologies supposedly offered us…

And a whole new way of doing things was born: multitasking.

But because it was becoming trendy to multitask, society soon came to expect it. Essentially, if you don’t engage a friend’s new Facebook status within a half-hour of its posting, if you don’t return emails within five minutes of its receiving, if you don’t respond to a text within 60 seconds of its sending, and if you don’t answer a call on your smartphone immediately -then you have just fallen short of societal expectations, because you should’ve been able to do 83 things at once. Oh, the humanity. Read more…

You Don’t Need Motivation (You Need a Vision) to Make Your Fitness and Coaching Business Dreams a Reality

You don't need motivation, you need a VISION to realize your entrepreneurial dreams!

Sometimes it’s not always easy to understand what ‘motivates’ the ambitiously creative entrepreneur, because this is an individual with rather deeply ingrained drivers. Though I believe that we tend to look at mere motives all too often, especially when it comes to what’s supposed to drive our will to overcome the challenges of starting up our own fitness or coaching businesses.

No business is easy to start, and that’s especially true with those of us, who are personal trainers. It’s a major risk, and a hefty one at that. Not to mention, probably the most difficult aspect of setting foot on this path comes from those familiar telltale questions that we often ask ourselves… Read more…

When Fitness and Coaching Entrepreneurs Should Trust Their Gut and Not Their Critics

When Fitness and Coaching Entrepreneurs Should Trust Their Gut and Not Their Critics

It’s one of the most notable aspects of entrepreneurs in the fitness and coaching niches that I have come to identify over the years, and one of the most powerful characteristics that seems to tie us all together: we are a force of nature.

We don’t do what we do, simply because we want to feel comfortable, safe, and secure. If we wanted comfort, safety, and security, then we would have taken the road MOST traveled, and not the one less traveled. The rat race might not guarantee cheese, but at least the maze has little white fences that offer the illusion of protection -and this illusion is a sedative that only makes entrepreneurs feel anxious and unfulfilled. We feel more at home in leaping off the table and making a break for the hole in the laboratory wall. Read more…