It is the standard American way to initiate a conversation, besides highlighting the weather: “What do you do?” Tell people that you are a Social Media Manager (online) and you will appreciatively receive a nod! In most situations, the nod would immediately be followed by the next question that will be something along the lines of: “So what exactly is your job description or what exactly are you supposed to do?” Well, if you want to give a short, straight forward answer, you can tell them about different social media websites and how you manage them for different companies. However, being a social media manager demands much more than that!
No one needs an introduction to the social media world and people who know it well are always aware of how complicated it is when it comes to using it for business. What might be suitable for one business may not work for another business. This is where the skills and expertise of social media managers come in. they are required to use their considerable knowledge in order to exercise the best practices to develop an individually tailored, unique strategy that suits your clients. This includes understanding their goals, brand identity, target demographics, current popularity status, and accomplishments.
In short, it takes much more than only understanding of social media to become a social media manager and achieve individual goals for different companies you are working for. This post includes all the important information that will help you become a successful social media manager, who can make money regardless of which part of the world he or she is living in.
What is the Role of a Social Media Manager
As far as the detailed answer to the question “What exactly are you supposed to do as a social media manager?” is concerned, you can include all of the points discuss here in your conversation. So here it is:
A social media manager is responsible to manage the social media pages for a company for the purpose of marketing their business. You are just the service provider and do not require a separate website to complete the job. All you need is access to computer with the internet, and knowledge of famous social networks such as Twitter and Facebook. If you are too keen about the skills and want to go one step ahead, you can even consider getting online training to equip yourself with the right knowledge to get started with this type of home-based business.
Since the work is done online, most companies offer home-based jobs which allow you to stay within the comfort of your home and serve them as well. All you really need is a computer and internet connection to access different social media networks and carry out the marketing and promotion for different companies you are dealing with.
While working from your own comfortable spot is one great advantage of working as an online social media manager, another great advantage is that you can serve multiple businesses at the same time. Since you don’t have to go to office or work in front of the company, you can deal with multiple companies at the same time and make more money. However, you may require additional resources for that. Also, focusing on a local business gives you an advantage because it is easier to understand their requirements and needs more than anyone outside your region.
Managing a single client does not require more than a few hours in a week – depending on the size and marketing requirements of the business. Once you are able to streamline your techniques and strategies, you can roll out those expertise and skills and offer them to other companies looking for similar services. So regardless of which part of the world you are in, if you have access to the internet and a computer, you can make more clients and eventually more money with time.
On average, you can receive $300 to $500 or more for a month just to keep up with company’s social network pages, including Twitter and Facebook. However, there are no barriers to that. If you possess the skills and going out of the box seems like a good option, then go ahead and let more money come in!
In short, working as a social media manager is great if you know the right route. You must know the technique to win customers and should be able to utilize maximum skills to ensure you are fulfilling the purpose of your job.
How to Live Anywhere and Work as a Social Media Manager
Being a social media manager, you are expected to build connections between potential customers and clients and a business using the social media platform. In order to carry out this task and make money from doing so, you can work from anywhere in the world and according to your own comfort. Indeed, just like any other business, for this business to establish and thrive, it will take its sweet time. However, as compared to other businesses, this one’s pretty lucrative, does not impose the location/territory barrier, and is easier to start without any prior experience.
In order to become a social media manager who works from home, make sure you have a computer and a reliable internet connection and you are good to go. Without any office rules on your head, you can still make a good amount of money – which is your main focus.
The only thing you need to worry about is getting the best deals in terms of customers. Indeed, with so many people willing to work as social media managers from home, it could be a tough task to win enough customers to keep your business going. Therefore, you should focus on getting the best deals.
But how? Well, if that’s what you are wondering about, jump to the next chapter and learn how you can become a successful social media manager in no time!
Getting the Best Deals as an Online Social Media Manager
Just like it could be a little challenging for you to find good companies to work with, searching for someone reliable to run their social media marketing can be both a frustrating and eye-opening experiencing for people looking for services like yours. Therefore, it is very important to appear attractive to them.
Be the applicant who can boast any metric or goal, possess the driving engagement, as well as the skills that come in handy when it comes to taking a business to another level. Connect yourself with the bottom line of the business – i.e. their ultimate goal.
Become the person they can trust on for their social media marketing efforts. Build your profile, have your previous customers write a testimonial or review for you and don’t forget to add important details – especially about your experience, expertise, and skills – in your profile.
Resources, Methods and Strategies to Find the Best Deals as a Social Media Manager to Make Money
This chapter covers the resources, methods and strategies that you can use as a social media manager that will help you find the best and most lucrative deals in the market to make money.
Since you are the social media manager finding your next company to work with, the following are some crucial skills that you should have as a manger in addition to the drive engagement. So get started and learn them all for a quick start in this lucrative service business.
Without a doubt, content is the key component that is crucial component for any successful marketing function – social media platforms are no exception. Being a social media manager, it is important that you are aware of the language that works on each network. You should also have knowledge about how marketing on different platform works and use the power of content accordingly.
As a social media manager, your role also includes adapting and creating content for different networks according to their specific rules. Just having enough know-how about a single network is not enough. For instance, you should be aware of the under 140 character rule for twitter, creating graphics and images to accompany Twitter and Facebook posts, taking photos as well as videos for visual platforms like Vine, Instagram, and periscope, and lots more!
Since you are the social media manager finding your next social media manager, the following are some crucial skills that you should have as a manger in addition to the drive engagement. So get started and learn them all for a quick start in this lucrative service business.
As a social media manager, you are expected to have all of the following skills:
- Excellent copywriting skills – to attract customers and market using the right set of words.
- Design – to bring a sense of connection between everything in a single advertisement.
- Basic photography – since pictures play a key role in catching customers’ eye. Good and original photos can be a huge convincing factor.
- Videography – just like photography, such skills can be very useful especially for visual platforms like ones mentioned above.
- Positioning – the correct position – whether it is about design or the entire advertising – can play a huge role in getting you maximum number of customers for the company you are working for.
- Creativity – creativity is one of the best ways to bring individuality to a marketing campaign. The better you are able to think, the more uniqueness can be implemented to the marketing strategies.
How This Gives You Desirable Results?
In order to yield more traffic and leads, it is important that you are able to attract your customers with the right marketing method and adapting the right content can easily help you achieve this. For instance, a survey declared that a tweet, which included both an image and a link, resulted in 55 percent higher leads than a tweet that only displayed a link.
Creating and adapting content for different networks accordingly is critical in order to drive desirable results. So make sure you follow that rule and design content accordingly.
Since you are marketing on behalf of the company and getting more links and connection for the business on the social media, it is important that you are also able to conduct proper marketing analysis. It is no surprise that majority marketing roles are becoming highly data-driven. Keeping that in mind, a social media manager is also expected to dig deep into the data, analyze it, and draw insights that are actionable.
This process includes macro data (such as overall reach, generation of leads, nurturing of leads, customer cases supported) as well as micro data (such as individual experiments around the positioning of content). Offering your services as a social media manager, you should also have the qualities of being a marketing analyst. You should be aware of the pulse of the community and should be able to achieve goals that are set by the companies you are working for in the most effective manner.
As a skillful and successful social media manager, you should be able to enjoy data analysis as it helps you in taking informed and smart marketing decisions. Simultaneously, you should also be able to create a balance while focusing on the data so that you are able to take practical decisions and prevent risk-taking and experimenting.
As a social media manager, it is considered your duty to constantly keep an eye on new and innovative strategies, new marketing campaign ideas and new content and testing them time to time. The results should be analyzed to constantly improve and iterate their marketing efforts.
As a social media manager, you are expected to have all of the following skills of a marketing analyst:
- Data analysis – the ability to dig into the data and analyze it to find out its usability and worth.
- Curiosity – the drive to learn more about something. This is when you come across something you are not aware of and you are willing to research upon it to find out if it is good enough for usability.
- Experimenting – keeping an eye on the newest trends and picking out the best ones to experiment personally to claim benefits.
- Presentation skills – the presentation of data can create a whole point of view, especially for the prospective customers.
How This Gives You Desirable Results?
Tracking and analyzing results on a constant basis will help you take better decisions and set higher standards for your marketing approach. Find out, test it on the best of your abilities, analyze, and most important, implement those changes to find out if they are suitable for your company and your marketing approach. Change again if you are not satisfied until you achieve your desirable results.
So how do you plan to keep up with the new trends? Are you really ready to take on social media for marketing purpose? Being on social media is like standing in the crowd of a networking event. And being a social media manager, you should make your presence count and make it valuable for the companies you are working for.
In order to become a successful social media manager, it is essential that you keep an eye in the market to find new and better opportunities. This is only possible if you are a news junkie and if you know the latest trends going on in the industry. It is important that you know where to look for the latest news and also learn about the response it is getting from people. In addition to this, you also need to pay attention to the changes happening in industries and on social networks to keep up with those changes. By learning about all of this, you will be in a better position to respond and react accordingly and take important steps to spread the word about the business you are working with.
In a nutshell, being a social media manager, it is essential that you are a news junkie and skilled at finding out the latest trends of the industry. Being able to newsjack tactfully means the ability to capitalize on a trend, news story, or hashtag. And in case something does not work right or suit your social media marketing approach, you should also be able to mitigate the issue diplomatically and calmly.
In addition to this, the role of the social media manager should also be extended to that of a PR team member. This requires creating an association of your team with reporters and journalists, which can result in increased traffic and sales for the company.
Since social media is an international platform for world top brands as well as for the new startups, it is the responsibility of the social media manager to gain education about these trends and news even outside their own region.
The following are 6 important skills that you must have as a social media manager to stand out as a great news junkie:
- Professional communication skills – In order to connect the teams together to make the most out of the trend-learning opportunities.
- Effective monitoring – to keep an eye on the changing trends and monitor the positivity it is creating for adapting and implementing.
- Hungry for Information – unless and until you are enthusiastic about collecting information of the industry, you will never be able to have a good insight on what’s going on.
- Quick and better decision making – with more information in hand, you will definitely be in a stronger position to make better decision for the social media marketing changes you would like to implement to achieve desirable results.
- Good judgment – since the decisions are based on facts and research, judgments made on that basis are often good judgment and lead to achieving goals.
- Ability to think outside the box – when you learn about the entire industry as the changes implemented for marketing, you are not only considering local companies but also international ones. Therefore, you automatically are able to collect facts on a global level and think accordingly.
How This Gives You Desirable Results?
Keeping up with the changes and staying on top of the marketing trends will allow you to rise as a social media manager. This can ultimately bring more traffic to the business, create better and more reliable connections with journalists, and will further help you stand out and expand your business by achieving the goals.
Customers Service Representative
If you are responsible to run the social media for a company, you are representing the company by all means. This means, that your personal identity will be hidden and you will be considered as a voice behind the business.
You will be the representative of the company to various audiences, including potential customers, current customers, fans, and journalists. You will constantly have to face queries and questions, as well as feedback and suggestion about different content, products and services of the company – which can be both positive and negative.
Being the manager, you will be responsible to connect with your customers and communicate with them in different stages of purchasing, starting from questions and queries. Don’t forget, they are the actual traffic for your company’s website and they should be addressed appropriately to ensure they are converted into real customers.
In addition to marketing, be quick in responding to your customers and even entertain them if possible. If you are available in time, it can earn you more and more clients.
Here’s another list of skills that are necessary for you to carry out the above-mentioned task. These skills are listed below:
- Strong communication skills – As mentioned earlier, strong communication skills will help you convince the clients and keep them satisfied. Make sure you use the right set of words to direct customers, answer their queries and address their issues. Also, when you receive positive feedback, don’t forget to appreciate and thank your customers.
- Adaptability – Be open-minded with your approach. As a professional social media manager, it is essential that you are adaptive to all kinds of response you get from your customers. Respond accordingly for a better comeback.
- Calm – Since the response can be negative and sometimes harsh too, make sure you keep up with your professionalism by keeping calm. Don’t forget, you are representing a company and not communicating with clients to convey your personal problems.
- Desire to help other people – You should be enthusiastic about this job. Look for opportunities to solve peoples’ problems and help them out. As a social media manager, your job is to assist your customers and potential clients so that they do not hesitate in connecting with you.
- Have enough knowledge about the company you are serving – last but not the least, make sure you have enough knowledge about the products, services and the company as a whole so that you are able to guide your customers right. Be ready to answer all types of questions related to the business by keeping important information handy.
How This Gives You Desirable Results?
Keeping your customers happy and satisfied is the most important objective of all companies serving people. Therefore, make sure you put your best foot forward when it comes to dealing with customers directly on the social media platforms. Fulfill your customer service job on social media and respond to problems as well as appreciation by communicating with them.
Also, when dealing with a single customer, don’t forget that others are watching too. Your response or the way you help your customers and keep them happy is definitely going to be a big plus point that you can use in your favor. Use these public platforms smartly and use your communication skills at the best of your abilities.
Community Managers and Facilitators
In order to become a successful social media manager, it is essential that you use this platform to create a community by connecting with others like you. Real and successful communities do not just engage with the moderator or company; they also connect with each other. However, this task on an individual level requires work too.
Some of the best ways to connect with a great facilitator is by raising relevant, good and thought-provoking questions. Another great step is adjusting the right tone that you will be using with the community. If you want to be a successful social media manager, it is important that you adhere to the rules and guidelines set by the community, be presentable, and even stay active and take part in deleting posts or removing members if the situation demands it.
Here are four simple and effective skills that you can develop in order to keep up with community facilitation as a social media manager:
- Your ability to stimulate a discussion by keeping it relevant, to-the-point and engaging.
- Keeping a firm but empathetic approach.
- Participating in activities in a very resourceful manner.
- Using your good communication skills and your ability to connect with people for the benefit of the business you are working with.
How This Gives You Desirable Results?
Creating a community helps you bring more exposure to your presence on the social media network. If you have followers, there are increased chances that they will be recommended to others as well. While this is sometimes done deliberately, other times it is in an inadvertently manner when someone comments on a post and it shows on someone else’s timeline.
This eventually leads to more exposure which boosts your chances to get more traffic and leads for the business you are representing on the social media. According to a research, increased engagement with others on community websites can lead to more than 25 percent increase in the overall revenue. So make sure you use that opportunity for achieving the business goals you are representing.
Thanks for reading!
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