If you want to be a standout in your market, and make more money, while helping more people, you must develop your own personal brand.
Your personal branding efforts should be primarily centered on the goal of branding yourself as a celebrity within your niche. You don’t need to become the next big thing on TMZ (or better yet at the Golden Globes), but you do need to become the only logical choice in your market. Your branding must include establishing yourself as a TOP EXPERT who is likable and trustworthy.
Let me break it down like this…. There is no possible way you will reach the top of your market if you do not actively develop your personal brand. There is no exception.
Now, let’s teach you how to do it…
From Wikipedia: Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.
Here are the fundamentals that all successful “personal branders” do on a continual basis:
1. Master your craft first.
2. Be known for something.
3. Leverage what you have.
4. Transform the personal into the business.
5. If it doesn’t match your personal brand, don’t do it.
6. Use social networks to keep your business brand personal.
Join me and marketing and branding expert, Rocco Castellano for this in-depth personal branding training video.